Survey finds one third stick with generic ringtone

A survey has found that one in three Australians don’t bother, or don’t know how, to change their mobile phone ring when they buy their phone.






But that could change today, with online retailer declaring it “Change Your Ringtone Day” to mark the release of the findings of its survey of 11,000 Australians.

The survey found that Samsung phone users are the most likely to change their ringtone, which suggests that either they are the most technologically savvy or perhaps the Samsung default ringtone is the most annoying.

Android users are 43 per cent more like to change their ringtone than someone who buys an iPhone.

Kogan founder and CEO Ruslan Kogan said the idea of “Change Your Ringtone Day” was to ease the problem that many people face – reaching for your phone in public when you hear a ring only to discover it wasn’t your phone.

Kogan said it had sold more than 100 different models of smartphone in the past 12 months, of which 85 per cent were a Samsung Galaxy, Apple iPhone or Kogan Agora.




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