At the NASSCOM India Leadership Forum 2014, I met Jeff Womack, Senior Vice President and Chief Marketing Officer at NTT DATA. The company was one of the sponsors at the event, and Jeff was part of an interesting panel discussion on digital strategy and marketing to engage the customers.
In the discussion, Ipsita Dasgupta, Chief Marketing Officer at GE, had an interesting claim: “At GE, we are domain experts, not just machine builders. The impact of automating things like medication reminders results in human engagement.”
Also, I think I agree with Jeff when he stated that the difficulty in measuring ROI can be lowered by looking at its business value. He asserted that digital is more of a cultural shift than a technology shift.
While NTT DATA has the obvious indulgence on social media as well as the presence at industry conferences, some of their partnerships earn them some brownie points in digital marketing. NTT DATA is one of the partners of the IndyCar Series, the premier level of American open wheel racing. Also, the company publishes PULSE, a newsletter for insights and intelligence for smart and flexible business.
Disclosure: I attended the event on an invite from NTT DATA, one of the top 10 IT services provider globally. My expenses were taken care by the company and their agency. However, none of my posts on the blog or on my social channels were influenced or moderated by them.