Twitter tips to maintain your credibility

When it comes to breaking news, take your time to ensure your Twitter sources and their sources are credible because as the Boston marathon tweets revealed, it was credible sources that propagated the misinformation. Over 6,000 malicious Twitter user accounts were created during the Boston events and later suspended by Twitter. Creation of these negative Twitter profiles surged right after the blasts. Analysis of the interactions among the suspended profiles revealed a closed community structure. (To put this in context, roughly 4% of Twitter accounts are fake.) Here are 5 Actionable Twitter Tips to help you maintain your credibility on twitter.

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Auditing for the social networks

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I’ve had clients ask me to set up LinkedIn, Twitter or Facebook accounts for them because they’ve heard that they’re ‘nice to have’. I also know of digital agencies who fuel this mentality, promising clients number of Facebook fans or Twitter followers.

The thing about social media activity is, it doesn’t mean a lot without a good strategy and a good context for that strategy.

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Twelve Key Social Media Deliverables

It’s time for all digital branding and marketing agencies to take an honest look at Social Media.

Looking back over the last few years it is clear that many marketing agencies are still doing Social Media ineffectively not only for their clients, but for themselves as well. Social Media is still suffering from the “hot new thing” syndrome. Clients needs it, agencies say they can do it, but neither know why they are being social or how it plugs into the business side of things. This is dangerous, and we are witnessing the fall out when the client recognizes they are not seeing the ROI.

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Facebook developing social reader

Last week’s big Facebook media event was initially tipped to see a ‘Facebook Reader’ product launched, but instead it saw video introduced to Instagram. However, there’s no smoke without fire and it seems that the company is indeed working on a Reader of its own, according to a Wall Street Journal report.

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5 Creative Ways To Use LinkedIn

I’m not going to pretend that you have no idea that most people use LinkedIn for networking and job hunting. But if you think that’s all the “professional” social network is good for, you’re missing the boat.

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Facebook may boost your self-esteem

Having a profile on the social networking site Facebook may help boost your self-esteem and even affect your behaviour, a first-of-its-kind study has found.A Facebook profile is an ideal version of self, full of photos and posts curated for the eyes of family, friends and acquaintances, researchers said.The study shows that this version of self can provide beneficial psychological effects and influence behavior.

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