Twitter tips to maintain your credibility

When it comes to breaking news, take your time to ensure your Twitter sources and their sources are credible because as the Boston marathon tweets revealed, it was credible sources that propagated the misinformation. Over 6,000 malicious Twitter user accounts were created during the Boston events and later suspended by Twitter. Creation of these negative Twitter profiles surged right after the blasts. Analysis of the interactions among the suspended profiles revealed a closed community structure. (To put this in context, roughly 4% of Twitter accounts are fake.) Here are 5 Actionable Twitter Tips to help you maintain your credibility on twitter.

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Auditing for the social networks

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I’ve had clients ask me to set up LinkedIn, Twitter or Facebook accounts for them because they’ve heard that they’re ‘nice to have’. I also know of digital agencies who fuel this mentality, promising clients number of Facebook fans or Twitter followers.

The thing about social media activity is, it doesn’t mean a lot without a good strategy and a good context for that strategy.

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Twelve Key Social Media Deliverables

It’s time for all digital branding and marketing agencies to take an honest look at Social Media.

Looking back over the last few years it is clear that many marketing agencies are still doing Social Media ineffectively not only for their clients, but for themselves as well. Social Media is still suffering from the “hot new thing” syndrome. Clients needs it, agencies say they can do it, but neither know why they are being social or how it plugs into the business side of things. This is dangerous, and we are witnessing the fall out when the client recognizes they are not seeing the ROI.

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Increasing klout score : what I learned

Klout assigns people a score of between 1 and 100–with 1 being someone who’s never seen social media, and 100 being Justin Bieber. The average person has a score of 20; anything higher means that you’re at least moderately influential in your area of expertise. Everyone with an active Twitter account has a Klout score, though they can opt out of the system if they wish.

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Can Social Media ROI be calculated?

Much like any form of marketing there are aspects that can be measured and others that might require more guesswork. While the exact calculations may not be entirely accurate, avoid hiring any agency, consultant, or employee claiming that ROI measurement is impossible. Let us see more about this today

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What factors led to Twitter’s growth?

Interesting question. And Some of the factors I am wondering about are: invitation-driven growth (e.g. via the contact importer), media (lots of news stories), celebrities like Oprah being on there, word of mouth. I am interested in what the relative weights of these and other factors may be in understanding Twitter‘s growth. I then did a survey with my friends both offline and online and here are the results of the survey.

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How long can you stay offline?

Recently I asked myself this question. And the answer was surprising to discover! But why did I go offline? There was an unpleasant incident and I wanted to unwind. Hence I went offline. But then after a while I decided to make it a study. And that lead to a lot of new things that I learnt. Let us discuss this today

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