Quietly, IFTTT has become an indispensable tool for a growing number of internet users, making connections between web services including Facebook, Gmail, Dropbox and a host of others. The name stands for If This Then That, a phrase that represents the way its “triggers” (this) and “actions” (that) are used for the different “channels”. If this happens in Facebook, do that in Dropbox. If this is posted on Instagram or SoundCloud, do that with it in my Gmail inbox. And so on.
Buffer launched 2.5 years ago will a simple but clever idea: an app that makes it easy to automatically schedule social media updates so that they are not only spread throughout the day — thus reducing noise — but will be published at the most optimum times, increasingly the likelihood that they’ll actually be seen.
The BBC has introduced yet another standalone mobile app, this time focusing specifically on the weather.