When it comes to breaking news, take your time to ensure your Twitter sources and their sources are credible because as the Boston marathon tweets revealed, it was credible sources that propagated the misinformation. Over 6,000 malicious Twitter user accounts were created during the Boston events and later suspended by Twitter. Creation of these negative Twitter proﬁles surged right after the blasts. Analysis of the interactions among the suspended proﬁles revealed a closed community structure. (To put this in context, roughly 4% of Twitter accounts are fake.) Here are 5 Actionable Twitter Tips to help you maintain your credibility on twitter.
I’ve had clients ask me to set up LinkedIn, Twitter or Facebook accounts for them because they’ve heard that they’re ‘nice to have’. I also know of digital agencies who fuel this mentality, promising clients x number of Facebook fans or Twitter followers.
The thing about social media activity is, it doesn’t mean a lot without a good strategy and a good context for that strategy.
Quietly, IFTTT has become an indispensable tool for a growing number of internet users, making connections between web services including Facebook, Gmail, Dropbox and a host of others. The name stands for If This Then That, a phrase that represents the way its “triggers” (this) and “actions” (that) are used for the different “channels”. If this happens in Facebook, do that in Dropbox. If this is posted on Instagram or SoundCloud, do that with it in my Gmail inbox. And so on.
It’s time for all digital branding and marketing agencies to take an honest look at Social Media.
Looking back over the last few years it is clear that many marketing agencies are still doing Social Media ineffectively not only for their clients, but for themselves as well. Social Media is still suffering from the “hot new thing” syndrome. Clients needs it, agencies say they can do it, but neither know why they are being social or how it plugs into the business side of things. This is dangerous, and we are witnessing the fall out when the client recognizes they are not seeing the ROI.
Pastebin officially announced that they’ve surpassed 1 million registered members since the introduction of the login service two and a half years ago. The service allowed users to log in using social media tools and control the pastes they uploaded to the site. Members can also edit and delete pieces of information they post to the site. Users can still paste items anonymously.
Buffer launched 2.5 years ago will a simple but clever idea: an app that makes it easy to automatically schedule social media updates so that they are not only spread throughout the day — thus reducing noise — but will be published at the most optimum times, increasingly the likelihood that they’ll actually be seen.
So what does this mean for Vine? In the end, the competition should give users plenty to be excited about, whether you’re a Vine loyalist or an Instagrammaholic. And both apps will likely continue to thrive, as I’ve stated a few times already. Where Instagram’s user base is mostly made up of people documenting their feet, coffees, and pets, Vine has attracted a group of users who are pleased by the challenges set forth in the app.
The mobile advertising market will grow by 90 per cent to nearly £1bn in 2013 as mobile internet use booms.
Last week’s big Facebook media event was initially tipped to see a ‘Facebook Reader’ product launched, but instead it saw video introduced to Instagram. However, there’s no smoke without fire and it seems that the company is indeed working on a Reader of its own, according to a Wall Street Journal report.