The interest in social commerce seems to keep increasing by the day. We all know America’s newest addiction Pinterest is being valued at close to $2 billion and has raised hundreds of millions of dollars. And now the word is that New York-based The Fancy is worth over $600 million. According to Bloomberg, The Fancy raised $53 million from American Express, actor Will Smith and others.
SendGrid made its name connecting people with their web apps via “transactional emails” — sales confirmations, invoices, opt-in/opt-out messages. If you use Foursquare or Pinterest or Airbnb, you are also using SendGrid, probably without realizing it. Now the Boulder, Colo. company is branching out into email marketing where it will run smack-dab into MailChimp, which sends out tens of billions of emails, typically newsletters or other targeted pitches — on behalf of businesses to their customers.
Much like any form of marketing there are aspects that can be measured and others that might require more guesswork. While the exact calculations may not be entirely accurate, avoid hiring any agency, consultant, or employee claiming that ROI measurement is impossible. Let us see more about this today
Twitter has been proven to be a brilliant tool to drive traffic to your blog. And it is now a de-facto norm for all blogs to have a twitter landing page. This page is slightly different from all the other pages in your blog. This is an incoming access point to your twitter followers and hence needs to have a few things that other pages do not. Many of my friends keep asking me if there is a formula to it and the answer is no. It is more of a general guideline. And over the last four years on twitter, here are a few things that I have learned to put on a twitter landing page.