Twitter tips to maintain your credibility

When it comes to breaking news, take your time to ensure your Twitter sources and their sources are credible because as the Boston marathon tweets revealed, it was credible sources that propagated the misinformation. Over 6,000 malicious Twitter user accounts were created during the Boston events and later suspended by Twitter. Creation of these negative Twitter profiles surged right after the blasts. Analysis of the interactions among the suspended profiles revealed a closed community structure. (To put this in context, roughly 4% of Twitter accounts are fake.) Here are 5 Actionable Twitter Tips to help you maintain your credibility on twitter.

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A Clever way to track web sentiment

A new service lets you link to stories through domains like loath.es or iwantth.is. Bitly, the link-shortening service, has something small and good for you to play with. They call it Bitly for Feelings, and it adds a clever new capability to social media.

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Auditing for the social networks

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I’ve had clients ask me to set up LinkedIn, Twitter or Facebook accounts for them because they’ve heard that they’re ‘nice to have’. I also know of digital agencies who fuel this mentality, promising clients number of Facebook fans or Twitter followers.

The thing about social media activity is, it doesn’t mean a lot without a good strategy and a good context for that strategy.

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Twelve Key Social Media Deliverables

It’s time for all digital branding and marketing agencies to take an honest look at Social Media.

Looking back over the last few years it is clear that many marketing agencies are still doing Social Media ineffectively not only for their clients, but for themselves as well. Social Media is still suffering from the “hot new thing” syndrome. Clients needs it, agencies say they can do it, but neither know why they are being social or how it plugs into the business side of things. This is dangerous, and we are witnessing the fall out when the client recognizes they are not seeing the ROI.

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Pastebin Surpasses 1 Million Members

Pastebin officially announced that they’ve surpassed 1 million registered members since the introduction of the login service two and a half years ago. The service allowed users to log in using social media tools and control the pastes they uploaded to the site. Members can also edit and delete pieces of information they post to the site. Users can still paste items anonymously.

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Buffer Adds Custom Social Media Scheduling

Buffer launched 2.5 years ago will a simple but clever idea: an app that makes it easy to automatically schedule social media updates so that they are not only spread throughout the day — thus reducing noise — but will be published at the most optimum times, increasingly the likelihood that they’ll actually be seen.

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Mobile Manners & Madness

From loud talkers, to people who answer their cell phone while you’re in mid-sentence, there are a number of mobile phone pet peeves that are getting under people’s skin. Microsoft’s Safer Online Facebook poll asked their social media fans; What do they find most annoying about the way people use their mobile phone? Have their ever…and, who is safer?
Here’s what they told us;

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Can Social Media ROI be calculated?

Much like any form of marketing there are aspects that can be measured and others that might require more guesswork. While the exact calculations may not be entirely accurate, avoid hiring any agency, consultant, or employee claiming that ROI measurement is impossible. Let us see more about this today

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