Google Analytics and Engagement

Are visitors to your blog really engaged in your content?

Is your ‘bounce’ rate an accurate reflection of how engaging your blog is?

In this article we outline some statistics you should consider monitoring to understand how engaging your blog is.

Continue reading

Advertisements

Twitter tips to maintain your credibility

When it comes to breaking news, take your time to ensure your Twitter sources and their sources are credible because as the Boston marathon tweets revealed, it was credible sources that propagated the misinformation. Over 6,000 malicious Twitter user accounts were created during the Boston events and later suspended by Twitter. Creation of these negative Twitter profiles surged right after the blasts. Analysis of the interactions among the suspended profiles revealed a closed community structure. (To put this in context, roughly 4% of Twitter accounts are fake.) Here are 5 Actionable Twitter Tips to help you maintain your credibility on twitter.

Continue reading

The follower to following ratio – is there a guideline?

Most people on twitter are on it to get more followers. They have specific numbers in mind and have clear plans to execute to get there. Different folks follow different strokes! But there is one question that people keep asking me time and again. Is there an ideal follower to following ratio? Let us look at that in this post

Continue reading

People who I will never add or follow on Social Media

I have been on Social Media for half a decade now and everyday teaches me a new thing. The main deal on Social Media is that you can add or follow a whole load of people and be informed on a variety of things. So the core of the excitement is the people you have in your networks. Having said that, I would like to tell you that there are a few sets of people who I will never add or follow . You may wonder why, let me explain this in detail today

Continue reading

How to behave when clients are following you on twitter

Do you communicate with your clients and/or customers when they come into your business or offices? Obviously yes! And how do you behave then? There are rules and boundaries for that right? The situation is pretty much the same when it comes to them following you on twitter. You can never be too careful, at the same time, they should not feel alienated or patronized and further you do not want to show them your bad side online. Let us look at this in detail
Continue reading

Can I use twitter for R&D?

There are many uses to twitter. There are many users on twitter. These two sentences put together makes twitter an amazing tool at the hands of a blogger, business owner or professional service firm. Twitter is a landmine of information for statistical extrapolation and data mining and analysis of sentiment. But, can I use twitter for R&D? Let us see

Continue reading

Twitter Unfollows: should you worry?

Anybody on twitter gets followed and unfollowed all the time. But some of us get very upset when someone unfollows us. We take it personally and I have seen people brood over it, like a break up happened! It has happened to all of us. We post some good tweets, at least we think they are. Or we send some good links to twitter. And what happens, we get a few unfollows. Even worse, you use one of those stupid twitter tools to see who has unfollowed you and it gives you the post they left on. Dumb idea by the way.

Continue reading

More about Twitter #hashtags

I am sure that everyone on twitter has noticed hashtags on twitter. The recent news is that even Facebook is trying to implement it’s own version of hashtags. In fact, after the advent of twitter, I see hashtags everywhere, on TV, at the movies, everywhere! This is taking people’s fancy. So I decided that we need to have a post about this here too. Let us talk about hashtags today.

Continue reading

Annoying Auto DMs on twitter

All of us have experienced the annoying phenomenon of Automatic DMs on twitter. This is an irritating thing and I normally block anyone who does this to me. In today’s post, let us try to look at these and try and understand them, if that is possible at all. But let me tell you most of them are annoying and funny at the same time, I generally get pissed at first and have a hearty laugh later. So let us get into the subject

Continue reading

A few things that you need to remember when creating a twitter account

Everyone has a twitter account now. And If you do not have one, this is a good time to create one. And when you want to do that, remember that this is something that you need to do correctly and carefully. You account and your twitter page are the two things that people look at hard when they decide whether or not to follow you. So are there important things to remember? Yes there are and here they are

Continue reading